促销信的四步写法
促销的目的就是要卖出产品,那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢?下面就教你促销信的四步写法、打造 very attractive 的促销信。
第一步:to arouse attention
促销信都是“不请自来”,所以开头一定要有吸引力和诱惑力。it must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面这些开头是怎么写的:
1) would you like to reduce your rising domestic fuel costs?
2) why not enjoy the colorful spring by joining the flying horse tourist group after a completely busy winter?
3) just imagine how comfortable you are when you stretch out those tired limbs on our newly developed white cloud water bed.
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