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商务实战应用文写法精讲:促销信写作

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促销的目的就是要卖出产品,那么怎样才能把促销信写得吸引人、让人一看就对产品感兴趣呢?下面就教你促销信的四步写法、打造 very attractive 的促销信。

第一步:to arouse attention

促销信都是“不请自来”,所以开头一定要有吸引力和诱惑力。it must make an appeal to some particular buying motive and may begin with a question, and instruction, a quotation or an attention-grabing short story. sometimes if required, it may even begin by suggesting the very opposite to what you want. 看看下面这些开头是怎么写的:

1) would you like to reduce your rising domestic fuel costs?

2) why not enjoy the colorful spring by joining the flying horse tourist group after a completely busy winter?

3) just imagine how comfortable you are when you stretch out those tired limbs on our newly developed white cloud water bed.

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本文标题:商务实战应用文写法精讲:促销信写作 - 商务英语写作_外贸英语函电_英语应用文写作
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