明星代言广告问题 Celebrity Endorsement ads problem
Celebrities as the products’ spokesmen.In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.
明星作为产品的代言人。在当代社会，明星或者那些所谓的超级巨星为各种各样的产品发言或者成为它们的代言人是很常见的。在互联网、电视、报纸、杂志、甚至一些建筑物的墙壁上随处可见明星广告。
There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.
然而，明星和消费者也存在一些问题。首先，在代言之前，明星可能对产品一无所知。因此，消费者可能会被误导。更糟糕的是，为了钱，有些明星为质量较低的产品,甚至对假冒伪劣商品做广告。以三鹿为例子,明星的公众形象是变质了的。最后但并非最不重要的,高收入的广告与他们的劳动力的价值并不相符,反而扩大了贫富差距。
From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.
从我的观点来看,现在已经是让人们采取措施来消除过失的紧急时刻了。第一，应该制定法律来规范明星广告。第二，明星应该诚实面对公众。只有这样才可以让明星被他们的粉丝所信任，并且使观众获益。
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