商务信函写作中体现你的礼貌与体贴二

　　BEC剑桥商务英语证书在中国被认可的主要以外资企业居多，特别是英联邦和欧盟成员国家的企业。BEC在外企及外籍人士中认可度还是很高的。

　　BEC写作分为两部分，第二部分为商业信函。商业函件业务简称商函业务，它区别于具有个人通信性质的信件，是为社会各类用户提供迅速准确传递商用信息的业务。 商业函件是一种广告媒体，利用邮局点多面广的优势，以邮寄的方式，将广告客户要求寄发广告商品介绍、订货单、调查征函、通知单等投送到广告客户所希望的接收人手中。

    体现你的礼貌与体贴在商务信函中

　　（四）运用被动语气

　　有时，运用被动语气，比主动语气客气，如： a) You madea very careless mistake. 　 A very careless mistakewas made b) You did not enclose the check withyour order. 　 The check was not enclosed withyour order. c) For the past two years, you did notgive us any order. 　 For the past two years, noorder has been given us. Or: 　 For the past twoyears, no business has been materialized betweenus.

　　(五) 避免(或力争避免)使用语气强烈或容易引起不快的词汇

　　a) we demand immediate payment from you 　　demand的意思是ask for(sth) as if ordering,or as if one has a right to, 即带有命令意味的要求。非不得已，应尽可能避免使用demand而改用request　如： We request your immediate payment.

　　b) We are disgusted with your manner of doing business. 　 disgust意味hate而且有strongfeeling of dislike or distasted, 既"厌恶"的意思，　因此，还是婉转或含蓄一些为宜，如： 　 We arenot completely satisfied with your manner of doing business.

　　c) We must refuse your offer. 　 Must………带有威胁性的意味(minatory tone)，不如改为： Weregret that we are unable to accept your offer. Or: We regret that we are not in a position toaccept your offer.

　　d) We want you to assist us 　 带有傲慢或长者的口吻(superior tone)，不如改为： Yourassistance would be appreciated.

　　(六) 使用高兴，遗憾，感谢等词汇及表达法

　　(1) We have pleasure of -ing……. We have pleasure in -ing……. It is with pleasure that we do soIt gives us(great, much) pleasure to do so We are pleased for us to do so It's a pleasure forus to do so. We are glad(or: delighted) that you do so We shall gladly do so We shall feelhappy if you will do so We are happy to do so

　　(2) 表示感谢的表达法有： We are (very, most) appreciative of your doing so We are gratified tolearn that you do so We shall be (or: feel) obliged by your doing so We shall be obliged if youwill do so You will oblige us by doing so We shall be grateful to you if you will do so We shallappreciate your doing so We shall appreciate it if you will do so We shall thank you to do soIt will be appreciated if……. We are thankful that you do so

　　(3) 表示遗憾的表达法有： It is a matter for regret that we cannot do so It is with regret that wemust do so We express our regret at -ing….. To our regret we cannot do so It is regrettablethat we must do so We regret that we cannot do so We regret to do so It is to be regrettedthat you do so We are regretful that we must do so It is a pity that you cannot do so We aresorry we cannot do so We are sorry to do so 注：以上的表达法只是常用的一部分。

　　写信要做到courtesy，但要注意 ：

　　(1) 不要使用已经过时的毫无意义的老套子，如： our esteemed clients; your esteemed letter;your respectable house; your good self(or good selves); your valued order; your esteemedreply等等

　　(2) 要分清"礼貌"与"卑恭"的界限，如： (a) We are extremely and sincerely sorry for the errorand ask that you accept our humble and sincere apology for the undue inconveniencesuffered by you. b) We beg to acknowledge receipt of your letter dated 11th December. b)We beg to enclose herewith our invoice.

　　这三例不是"礼貌"，而是"卑恭"。写商业书信既不要盛气凌人，也没有必要低三下四，更应该注意在商业信中把we beg一类的表达法完全去掉。

　　以上三例可考虑改为：

　　a) We are concerned about the inconvenience you have suffered, and apologize sincerely.

　　b) We have received your letter on Dec.

　　c) we enclose (herewith) our Invoice. Or: We are pleased to enclose our Invoice

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