抵抗广告的案例 The Case against Advertising
Most people say that they find advertisements useful for giving them information about the products which are available on the market. But advertisements do not only give information, they also try to influence our emotions.
The advertisers know that everyone tends to dream of having a better life. We dream of being better educated,more successful, wealthier, better looking, more adventurpus, and so on. The advertisers try to make us believe that our dreams will come true if we buy their products. This is why advertisements for home cleaning products often try to convince ladies that they can become perfect wives and mothers only if they use those products. And advertisements aimed at men often include the picture of a pretty girl. Such advertisements are suggesting that a man will be more attractive towomen if he owns a certain type of car, or watch, or if he dresses in a certain style.
The feelings that advertisements try to play on will differ according to the age groups for which the advertisements are intended. Advertisements for teenagers will emphasize that those products will make young people not only more attractive, more up to date, more socially successful, and more able to enjoy themselves, but also more successful in their education and job prospects.
The problem with advertisements is that they tell us that money can make our dreams come true. But this is obviously not so. We cannot buy personal good looks, intelligence,good friendships or a happy family. A lot of advertisements are, therefore, a form of lying. They can also make peoplefeel depressed and discontented with their ordinary lives, especially those people who have only a small amount of money to spend on luxuries.
禁止广告案例
大多数人说，他们发现的广告，让他们了解产品，在市场上获得有用的信息。但是，广告不只是提供资料，他们还试图影响我们的情绪。
广告客户知道，每个人都倾向于梦想拥有更美好的生活。我们梦想着成为更好的教育，更成功，富裕，好看，更具有吸引力等。广告商试图使我们相信我们的梦想将成为现实，如果我们购买他们的产品。这就是为什么家居清洁产品的广告，往往试图说服女士们，他们可以成为完美的妻子和母亲只有在使用这些产品。和广告针对男子通常包括一个漂亮的姑娘。这样的广告暗示一男子将更有吸引力对于妇女，如果他拥有汽车，或看，某些类型或如果他在某种风格服装。
感情的广告尝试播放将根据不同的年龄该广告的目的群体。青少年广告会强调，这些产品将让年青人不仅更具吸引力，最新的，更多的社会成功，更能享受生活，而且更多的教育和就业前景的成功。
该广告的问题是，他们告诉我们，钱可以使我们的梦想成真。但是，这显然并非如此。我们不能购买个人的美貌，智慧，良好的友谊和幸福的家庭。大量的广告，因此，一说谎的形式。它们还可以让人们感到沮丧，他们的普通生活不满，尤其是那些谁也只有少量的钱花费在奢侈品。
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