2013年雅思写作范文：广告促进销量还是质量
Sample Writing
Advertisements, as an unavoidable component of daily lives, are widely accepted reluctantly by an increasing number of people. Some consumers believe that advertising only promotes the sales of products but not the quality, however, I personally disagree with this viewpoint.
Advertisements, such as television commercials and flyers are well defined advertising methods to the public. Undoubtedly, the main purpose is to pursue the increased sales of goods in order to achieve financial profit. For example, KFC is advertising that it cooks the best chicken in the world to persuade more people to buy its fast food and Toyota has also doubled its sale of cars by increasing the investment in advertising through various types of media. Both of these examples seem to demonstrate that advertising only improves the quantity of sales to drive up economical benefits.
Nevertheless, when one genuinely looks into the contents of these advertisements, their products are essentially improving in terms of performance and quality. Using these two examples again for instance, the taste of KFC chicken is from good to irresistible and meanwhile, GPS, ABS brakes , airbag safety systems and even key-less start ignition, are all types of new inventions that have been adapted by Toyota to deliver a safer and more comfortable car.
In order to show their attractions in advertisements, they are required to provide better quality and service as advertisements are considered as a promise that sellers have made to the public. To be a responsible and moral corporation, they have to fulfill what they promised in advertising.
To sum up, advertising not only increases sales, but more importantly, as a moral commitment from the seller, it improves the performance and quality as well.
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