2017年4月22日雅思写作考试真题范文：广告影响

Some people think advertising may have positive economic effects. Others think it has social effects because individuals are not satisfied with who they are and what they have. Discuss both views and give your opinion.

广告对经济有积极影响还是对社会有消极影响？讨论并给出你的观点

考官范文集：40+篇9分大小写作范文合集下载

真题传送门：2017全年雅思写作真题范文大汇总

话题分析

Brainstorming部分，营销的经济效益特别好想：

介绍产品特点，鼓动消费者去购物，从而促进经济发展

社会效应这一边才是难度所在：

潜在的社会矛盾可能由此而生，因为一些广告的目标群体就不包括穷人，那么穷人就会觉得被直接无视，对名牌啊，社会啊，和他们自己都会心生不满

最后我的观点，也不太好想：

我觉得这两种影响都是存在的，而决定这两种影响是否存在的关键因素其实是消费者如何看待广告营销这事。(其实就是那个“心中想的是啥，眼里看到的就是啥”的道理嘛~)如果想消除一下这些负面的影响，比较简单的方法就是让广告只是单纯的介绍功能，而不能搞一些那种“爱她，就带她去xxxx”这种带有暗示性的宣传，这确实会让一些人自卑哦~

参考范文：

第一段，同义改写

When it comes to the effects of advertising, some people believe that advertising will boost the economy, but others believe that some social effects, such as psychological imbalance, may occur due to advertising.

第二段，说一下经济效益

On one hand, advertising can stimulate consumers to purchase more goods and boost the economy as a result. It is acknowledged that the purpose of advertising is to introduce features and characteristics of products to consumers through various channels, such as television, radio, and Internet. When consumers see some new items in advertisements, some of them will decide to buy those new items to meet their demands. Then, such purchasing behaviors will help manufacturers earn more profits and allow them to expand their business, which benefits the economy.

第三段，解释一下为啥人们看完广告会不满

On the other hand, some negative social effects do exist from advertising. Currently, many famous or even luxurious brands spend a large amount of money on advertising in order to make them more influential among consumers. However, for poor consumers, they may not afford any luxurious item they see in advertisements. Then, the fact that some consumers, especially poor consumers, are neglected by those brands can account for why they feel unsatisfied with those brands, the society and themselves.

最后一段，我写的比较多，感觉我要讲的道理确实解释起来不是那么一两句话能搞定的......

From my own perspective, these economic and social effects of advertising do exist at the same time. If consumers just regard advertisements as a source of information about new products, it will boost the economy; if consumers feel jealous of figures in advertisements and complain about their own low life quality, it will lead to some social conflicts potentially. In order to avoid such negative consequences, governments need to filter some improper contents in advertisements. For example, some advertisements suggest that one’s life may be boring and tedious if s/he does not spend money on buying items recommended, due to which governments need to better regulate advertisements to reduce such negative effects.

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