2018年雅思写作大作文范文：儿童广告

考鸭们都知道，雅思写作话题有一个历史题库。本文就为大家梳理历年雅思写作真题范文：Nowadays a large amount of advertising aiming at children should be banned because of the negative effects. To what extent do you agree or disagree?(现在，针对儿童的大量广告应该因为负面影响而被禁止。你在多大程度上同意或反对?)——2016年2月20日媒体类雅思写作真题

雅思写作大作文题目讲解

此次大作文考察的是广告类话题，这一类agree/disagree题型不属于二元对立题，而是出现了极端表达 “should be banned”。那么针对这种题型的写法，我们一般是打“极端表达”这个店。比如此题我们的写作思路就可以整理成为：一些广告缺失存在负面效应，如虚假广告或者一些传播负面思想或行为的广告，但是并不能因为这一部分广告的存在就否定整个广告产业，我们需要做的是如何有效地去监管以及规制这些广告。另外，审题时还要注意的一点就是题目中所关注的人群，即小孩。那么针对小孩这个群体，他们有一些自身的特点，如自身发展不成熟，易受影响等。

雅思写作大作文参考范文

Advertising has been considered as an effective way to boost the sales of advertised products, which is widely used in diverse areas. However, some side effects produced by the advertisements especially those directed at children have aroused the concern among the public. From my perspective, these advertisements should be strictly regulated rather than banned.

It is undeniable that advertisements can inform consumers about new products and services, which helps children and parents make informed choices. The advertising campaigns not only allow consumers to get to know a variety of alternative goods, but also the distinctive features of each brand, hence children or their parents can make a comparison of those products and purchase the ones in need. Apart from that, advertising is an important source of entertainment which gives children a lot of fun. As many advertisements shown on TV are both educational and attractive to children, they can gain many benefits while watching. For example, those funny cartoon characters can teach children to dance or sing.

On the other hand, some negative influences should also be taken into consideration. Due to the fact that children have not developed physically and mentally to a full extent, they can be easily swayed by advertising. If the advertisements contain some misleading information, children may not have the ability to distinguish right from wrong, and consider the information or the specific action to be acceptable. Meanwhile, some of the advertisements can be deceptive. In order to pursue profits to a larger extent, some companies may deliberately exaggerate the advantages of their products and hide those potential risks. As a result, children may pester their parents to buy these products which turn out to be not exactly the same.

To summarize, children-aimed advertisements can bring both positive and negative effects. Instead of banning them, the government can attach tighter regulations in the procedure of examination and approval. At the same time, parents should take the responsibility of guiding children when the false advertisements occur.

总之，针对广告的儿童可以带来正面和负面的影响。政府在审批过程中，不加禁止，可以严格规定。同时，当虚假广告发生时，家长要负起引导孩子的责任。

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