考研优美英语作文背诵026

   

　　International Business and Cross-cultural Communication

The increase in international business and in  foreign investment has  created a  need  for executives with knowledge of foreign  languages and skills in cross-culturalcommunication. Americans, however, have not  been well  trainedin either area and, consequently, have  not enjoyed the same level ofsuccess in negotiation in an international arena as have their foreigncounterparts.
Negotiatingis the process of communicating back and forth for the purpose of reaching anagreement. It involves persuasion and compromise, but in order toparticipate in either one, the negotiators  must understand the  ways  in which  people are persuaded and howcompromise  is reached within the culture of the negotiation.In manyinternational business negotiations abroad, Americans are perceived as wealthyand impersonal.  It  often    appears  to the  foreign  negotiator  that  the  American represents  a  large multi-million-dollar corporation thatcan afford to pay the price without bargaining further. 
The Americannegotiator's role becomes that of an impersonal purveyor of informationand cash.In studies of American negotiators abroad, several traits have beenidentified that may serve to confirm this stereotypical perception, whileundermining the negotiator's position. Two traits in particular that causecross-cultural misunderstanding are directness and impatience on the partof  the   American   negotiator. Furthermore, American   negotiators often  insist  on  realizing short-term goals. Foreign negotiators, onthe  other hand, may value the relationship established betweennegotiators and may be willing to invest time in  it for long-termbenefits. In order to solidify  the  relationship,  they may  opt  for  indirect  interactions  without regard  for  the  time involved in getting to know theother negotiator.
Clearly, perceptions and differences  in values affect the  outcomes ofnegotiations and the success  of  negotiators. For Americans toplay a  more effective role in  international  businessnegotiations, they must put forth more effort to improve cross-culturalunderstanding.
　　全文翻译：国际商业和跨文化交流  国际贸易和海外投资的增加产生了对具有外语知识和跨文化交 流技巧的经理的需求。  
　　然而，美国人在这两方面未得到良好的训练，因此没有在国际谈判 中象他们的外国对手一样成功。 谈判是为了达成协议而反复交流的过程。 它包括说服和妥 协。但是为了去进行说服和妥协，谈判者必须懂得在谈判的文化中怎样说服人和怎样达成 妥协。 在国外的国际商务谈判中，美国人被视为富有和不带个人情感。 
　　在外国谈判者看来， 似乎美国人代表着一个庞大的拥有数百万资财的大企业，不用进一步地讨价还价就能出得起 价钱。 
　　美国谈判者的角色变成了一个没有个人感情的信息及现金的供应者。 对在国外的美国谈判者的研究中，我们找出了损害谈判者能力的几个特点，或许证实这个已成定式的看法。 尤其引起跨文化误解的两个特点是美国谈判者的直截了当和缺乏耐心。  
　　此外，美国谈判者经常坚持实现短期目标，而外国的谈判者会珍视建立谈判者之间的联系并愿意为长期利益投 入时间。 为了巩固这种联系，他们会选择非直接的交流而不计较投入用于了解对方的时间。 明显地，价值观的不同和理解上的差异影响了谈判的结果和谈判者的成功与否。美国人要 在国际商务谈判中扮演更为有效的角色，他们就必须投入更多的努力提高跨文化的理解力。

 

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