电子邮件何时发最有效 商务英语贴士
for the past 18 months or so, i've been sending a monthly email out to a list of a few thousand people (who voluntarily gave me their addresses!) my open rate is somewhere between 35 percent and 44 percent。
在过去的18个里,我每个月给那些自愿给我邮件地址的人发邮件,大概每月要发几千封邮件。这些邮件的打开率大概在35%到44%之间。
this past month, i had a realization: the highest open rates tended to occur during the months that i sent the email on a sunday afternoon。
上个月我发现:在我发送邮件的几个月里,在周日下午发送出的邮件是打开率最高的。
this did not seem intuitive to me. indeed, i'd actually avoided sending the email on weekends because i thought it would lower the open rate. most of us try to be places other than our desks on sundays, and doing things that don't involve email。
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