BEC商务写作教程(1)
BEC：剑桥商务英语证书的简称，是英国剑桥大学考试委员会专门为非英语母语国家的人员进行国际商务活动的需要而设计的。对成绩及格者提供由英国剑桥大学考试委员会颁发的标准统一的成绩证书。证书效用BEC在英国、英联邦国家及欧洲大多数国家，获得工商界的普遍认可，并得到国内数百家外资企业的认可，有"外企绿卡"的美誉。
Welcome to Chapter 3.
Overview
In the last two chapters, you've learned and practised the first two stages of the Writing Process: Plan and Organise.
In this chapter, you'll look at the next two stages: Draft and Revise. Together, these two stages take the most time. Writing the first draft takes less time than revising. You'll focus on writing the first draft and taking the first step in revising your draft.
Plan to Organise to Draft to Revise
This course is based on the Writing Process, a step-by-step procedure for producing effective correspondence. Therefore, HSBC recommends that you study each chapter of this course in order, beginning with the introductory chapter "Getting Started".
Objectives
In this chapter, you'll start working on a writing project.
As you do so, you'll be able to
l draft a letter and
l revise your letters to make them complete.
Planning and Organising: A Quick Review
In the first two stages of the Writing Process, you plan and organise what you're going to write.
In planning, you decide
why you are writing (writer's purpose)
how your reader will respond (reader's response)
what your reader needs to know (reader's information).
You then organise your plan by creating an outline.
Drafting: Before You Begin
In this chapter, you'll begin to write a letter. As you write this letter, you'll work through all five stages of the Writing Process.
LETTER TO MR PERRY: THE SITUATION
The letter you will write is based on the following situation:
Situation:
Our customer, Mr Robert Perry, deposited a cheque through 'Quick Deposit' into his Premier account. Unfortunately, the name on the cheque (the bearer's name) was not exactly the same as the name on the account. The name on the cheque was Mr Robert Pery (instead of Perry). As a result, the money was not credited to Mr Perry's account.
Solution:
Mr Perry needs to ask the drawer to write another cheque, making sure the name is exactly the same as on the account card. Then, the money can be deposited into his account.
LETTER TO MR PERRY: THE TASK
You are a Customer Relationship Officer. Although there is a standard form to deal with this situation, your manager has asked you to write a letter to Mr Perry, as he is a valued customer.
Mr Perry's details are as follows:
Address: Flat 3A, Bayshore Tower, Mary's Point, Vancouver
Account no: 613 556556 888
Cheque no: 60263
Payee name: Mr R Pery
Name on account record: Mr R Perry
What will you do next? Think about this...
You're not going to start writing immediately, are you?
Remember: there are five stages in the Writing Process. You always need to begin with the first stage.
LETTER TO MR PERRY: PLANNING
What should you do first? You should plan what to write!
Do you remember the 3 strategies you use when planning to write?
The 3 strategies in planning are
WHY are you writing to Mr Perry? (ie the Writer's Purpose)
WHAT do you want Mr Perry to do? (ie the Reader's Response)
WHAT does Mr Perry need to know? (ie the Reader's Information).
LETTER TO MR PERRY: PLANNING
How did you do? Here is a suggested plan:
Suggested Answer
Writer's Purpose
- To explain the situation (why the cheque was not accepted)
- To propose / suggest a solution
Reader's Response
- To understand why the cheque was not accepted
- To accept our suggestion
Reader's Information
- The name on the cheque needs to match the name on the account card
- The writer of the cheque needs to issue another cheque with the correct name
Remember to always keep your plan with you as your guide. This will ensure that you get the results you want from your writing.
LETTER TO MR PERRY: ORGANISING
Now that you've completed your plan, you need to organise it.
Do you remember the five sections of a letter?
To help you recall these sections:
Salutation
Opening (Background & Purpose)
Facts (Reader's Information)
Action (Reader's Response)
Remarks
LETTER TO MR PERRY: ORGANISING
How did you do?
Suggested Outline
Salutation:
Dear Mr Perry
Opening:
refer to "Quick Deposit" cheque
apologise that cheque cannot be accepted
writing to explain situation and suggest solution
Facts:
explain that name was misspelled
explain that name on cheque needs to match name on account card
Action:
ask the writer of the cheque to issue another one
Remarks:
hope information is useful
Now that you have completed your outline, you're ready to move on to the next stage in the Writing Process.
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