2018年雅思写作范文：广告的积极与消极影响

考鸭们都知道，雅思写作话题有一个历史题库。本文就为大家梳理历年雅思写作真题范文:People are surrounded by many kinds of advertising which can influence their life. Does the positive effect of this trend outweigh negative effects?——2015年12月5日传媒类雅思写作真题

雅思写作题目讲解

分析：这次雅思大作文还是很基础的，首先是审题没有难度，题目也是被雅思考滥了的广告类的话题，曾经出现过很多次。文章的观点也是很容易想到的，考生们可以结合自己的日常生活来进行头脑风暴，唯一可能的难点在于广告相关词汇的难度有点偏高，有的考生可能会有巧妇难为无米之炊的尴尬。

雅思写作参考范文

In the times when the consumption pervades, the public are bombarded with relentless advertising in a wide range of media. Some cynics tend to regard advertisements as the source of some morbid behavior and trend, I hold the view that advertising can play an active part in many social and personal dimensions.

在消费盛行的时代，公众在各种媒体上铺天盖地的广告轰炸。有些愤世嫉俗者倾向于认为广告是某种病态行为和趋势的根源，我认为广告可以在许多社会和个人层面发挥积极作用。

Some advertisements, if viewed in the light of art, are of great aesthetic value and can present the audience or the spectators a sense of enjoyment. A piece of meticulously-made advertisement is usually characterized by ingenious plot, unique protagonists and the first-class audio and visual effect. There is no doubt that this kind of advertisement is beyond the simple definition of marketing tool and the consumers who enjoy these can be well impressed and will be saturated in an atmosphere which can be evenly matched by the beauty of other forms of arts such as music and movies.

一些广告，如果从艺术的角度看，具有很高的审美价值，可以向观众或观众呈现一种享受的感觉。一段精细的广告通常以巧妙的情节、独特的主角和一流的视听效果为特色。毫无疑问,这种类型的广告已经超出了简单的营销工具的定义和消费者享受这些好印象,将饱和大气的美可以势均力敌的音乐和电影等其他形式的艺术。

Besides, advertising is also an effective way which can proliferate information and narrow the gap between those who intend to send out the right information and the corresponding recipients. For example, some public service advertisements can inform the viewers some advocated social values such as altruism, frugality and dedication to work. Some commercials, though it is more profit-oriented, can also convey the information concerning some specification of products.

此外，广告也是一种有效的方式，它可以增加信息，缩小那些想要发送正确信息的人和相应的接受者之间的差距。例如，一些公益广告可以让观众了解一些社会价值观，比如利他主义、节俭和敬业精神。一些商业广告，虽然更注重利润，但也能传达一些产品规格的信息。

The flipside of advertising lies in the occasional occurrence of misleading and deceptive information, which will undermine the basic rights of consumers. Also, the individuality of consumers is likely to fade away as the commercials endorsed by some celebrities will make consumers buy some similar products without considering their own needs.

广告的另一面是偶尔出现的误导性信息和欺骗性信息，这将破坏消费者的基本权利。此外，消费者的个性可能会随着一些名人代言的广告而逐渐消失，消费者会在不考虑自身需求的情况下购买一些类似的产品。

In conclusion, advertising should be embraced in a more diverse and well-rounded society, though some minor drawbacks cannot be neglected.

总之，广告应该在一个更加多元化和全面发展的社会中接受，尽管一些次要的缺点不能被忽视。

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