2018年雅思写作范文及思路点拨：广告让人们趋于相同

为大家带来的2015年7月11日雅思写作大作文真题：Advertising discourages us from being different individuals by making them want to be or to look the same. Do you agree or disagree?本题为传媒类话题，请查看范文详情：

雅思写作题目讲解

大作文首先一定要搞明白题目的意思，做好Task response。如何做好Task response呢?看题目关键词，discourage, different, want to be, look the same.围绕着这些词来思考论点。这个题目没有问你广告的优点or缺点，所以千万不要去写这些，有些同学很兴奋，看到考前看到过的题目，但是没有逐字逐句去挖掘题目的深意，很容易跑题。

观点类的话题，往往只有一个人的观点，它不像discussion类型，把两方观点都清楚告诉你了，所以你还需要做的一件事情是：想想其他人会怎么看，比如：我一拿到这个题目：我会站在disagree的立场，我觉得广告不会让我跟别人看起来一样呀!接下来，我也要想想，会不会真的有些人被广告引导去买跟人家一样的东西呢?如果你做到了这一步，恭喜你，你用了批判性的方式思考了这个题目，这就是辩论当中常说的“心中常存对方辩友”。这道题目对方辩友可能会说，哦，你这个广告做的那么好，大家看了以后都会去买，然后大家都看起来一样了。但你可以退一步说：“不会啊，就算大家可能都会去买iPhone，但是这不是广告的过错，消费者不是傻瓜，他们往往是去了湖滨银泰苹果旗舰店体验了一把后，知道苹果的东西用起来很爽，才愿意买。”

雅思写作大作文范文

It is said that advertising is so influential that it persuade people to become similar with each other. I believe this statement is a bit overstated.

据说，广告的影响力如此之大，以至于它能说服人们彼此变得相似。我认为这个说法有些夸张。

First of all, it is unfair to blame advertisements for the popularity of some certain products amongst consumers. For example, using iPhone and other electric devices has become increasingly popular throughout the world, especially in China. What are the reasons? I think it is because of its good selling points and designs instead of the commercials. While some mightcounter that some target consumers are vulnerable, such as children and teenagers, and they might be persuaded to purchase similar items, I believe it seldom happens since these days young people are longing for distinctive appearance and individuality.

首先，将某些产品的受欢迎程度归咎于消费者中的某些产品是不公平的。例如，iPhone和其他电子设备在世界各地越来越受欢迎，尤其是在中国。的原因是什么?我认为这是由于它的卖点和设计，而不是广告。虽然有些人可能会认为有些目标消费者很脆弱，比如儿童和青少年，他们可能会被说服购买类似的商品，但我相信这很少发生，因为现在年轻人渴望独特的外表和个性。

Secondly, it is truly less likely for consumers to make similar choices with the help of commercials. By viewing a variety of advertisements broadcasted on TV or billboard, people are informed of different choices in terms of prices, designs and patterns. They might fine-tunetheir demand first, comparing the products available on the market, and making wise decisions that satisfy themselves in the end. By contrast, without the advertisement, consumers have no access to discover their real needs and find the better choice, which might lead to uniformity in purchasing decisions.

其次，在广告的帮助下，消费者做出类似选择的可能性确实降低了。通过观看电视或广告牌上播放的各种广告，人们会被告知在价格、设计和图案方面有不同的选择。他们可能会首先调整他们的需求，比较市场上可用的产品，做出最终满足自己的明智决定。相比之下，如果没有广告，消费者就无法发现自己的真实需求，找到更好的选择，这可能会导致购买决策的一致性。

In conclusion, it is the quality of goods rather than their advertisements that attracts consumers. As there are so many kinds of commercials, customers have a wide range of selections, making them become different rather than identical.

总之，吸引消费者的是商品的质量，而不是他们的广告。因为有很多种类的广告，顾客有很多选择，使他们变得不同而不是完全相同。

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