古德明英语军事小故事:战时的商业宣传 (中英对照)
古德明《征服英语》之英语军事故事,古德明,香港英语教育作家,他开了一个《征服英语专栏》,在专栏中专门用英语写了世界近代史上的军事小故事,用英语讲述历史中那些惊心动魄的战争。
战时的商业宣传
tons of cocoa were consumed daily by the american armed forces during world war ii, leaving little for civilians on the home front. advertisements like the following kept brand names in public view:"chocolate is a fighting food! if you can't always get your favourite nestle's chocolate bar, remember that the needs of our armed forces come first."
and coca-cola managed to make itself one of the most widely distributed products of wartime. the coca-cola company persuaded the army and navy, early in the war, that its refreshing non-alcoholic beverage perfectly matched the fighting men's needs. thus coca-cola travelled with the american troops all over the world, and experienced an astonishing global expansion in the decade after the war.
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