校园音乐商业化?Commercialization of Campus Music
In recent years, campus music has been commercialized gradually. More and more enterprises are interested in being the sponsors of college music festivals or award competitions of campus singers. Campus singers and songs are not confined to college campus any more but being pushed to the market gradually.
近年来，校园音乐逐渐商业化。越来越多的企业有兴趣成为大学音乐节的赞助商或校园歌手的奖项竞赛。校园歌手和歌曲不再局限于大学校园，而是逐渐被推向市场。
The following factors can account for this phenomenon. On the one hand, some enterprises' paying more attention to campus music is out of their sense of commitment to the society.
以下因素可以解释这一现象。一方面，一些企业对校园音乐的重视程度超出了他们对社会的责任感。他们希望在公众面前树立健康的企业形象。另一方面，现在的娱乐营销非常流行。
They want to set healthy enterprise images before the public. On the other hand, nowadays entertainment marketing is very popular. Enterprises want to utilize entertainment activities to improve their notability and influence. College students, as the focus of the whole society, are a good choice for these enterprises. Of course, these musical activities have brought more chances for campus singers to show their talents to the public. Besides, campus songs have gotten more wide spreading. However, commercialization of campus music to some extent reduces its uniqueness. Induced by fame and wealth, some campus singers try to cater to the tastes of the public and lost their own styles gradually.
企业希望利用娱乐活动来提高自身的知名度和影响力。大学生作为全社会的焦点，是这些企业的良好选择。当然，这些音乐活动给校园歌手带来了更多的机会向公众展示他们的才能。此外，校园歌曲的传播也更加广泛。然而，校园音乐的商业化在一定程度上降低了校园音乐的独特性。由于名气和财富的影响，一些校园歌手尝试迎合大众的口味，逐渐失去了自己的风格。
Therefore, in order to make campus music develop more healthily, both the sponsors of music activities and our campus singers should pay more attention on music itself but not profits.
因此，为了使校园音乐更健康地发展，音乐活动的赞助商和我们的校园歌手应该更多地关注音乐本身，而不是利润。
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