国际英文演讲高手指导第23课：商务演讲成功策略

《国际英文演讲高手指导》 ：用你的语言改变你的人生　精辟的演讲技巧为你揭开演讲之迷，从此踏上成功的演讲之路！商务演讲发掘在商界纵横捭阖，做一个出色的企业家必须具备的语言能力，展示企业家的风范！国家领导人经典演讲说出最代表中国国情的英语，介绍中国，传播文明！政治演讲了解政治演讲的风格，学习伟大政治家的演讲风范！把听众引入正确的位置深层挖掘演讲技巧，用精彩绝伦的语言套牢听众的视线、精神与灵魂。

A Success Strategy for Business Speech

商务演讲成功策略

Would you like to be able to express your ideas and information in a clear,professional manner?

你想清晰专业地表达你的思想和信息吗？

Here,be all ears and I'll pelp you develop the skills you need to represent yourself and your work effectivelyin today's highly competitive business climate

注意啦，这儿，我可以帮助你掌握怎样在当今剧烈的商务竞争背景下有效地陈述自己和工作的比备技能。

You'll learn the essential elements necessary to deliver informative and persuasive presentations,

你将回学到怎样做一个内容丰富又具鼓动性的演讲，怎样鼓动听众并与之交流，

to engage and interact with your audience,

and to give articulate impromptu responses to questins

怎样清晰、即兴地回应各种问题这几个方面的重要元素。

Captivating a business audience doesn't come naturally to most business speakers

大部分商务演讲家并不是天生就拥有令听众神魂颠倒的能力。

But ethey can learn to do it and have fun--

with minimum stress and plenty of charisma

但人们可以学会这种能力，使自己处于最小的压力同时尽情展现个人非凡魅力中获得乐趣

Today I want to share with you my seven success tactics of business speech,

今天我想与你们一同分享商务演说的七种成功策略，

which I get from my personal business speech-making experience

这些都是我从我个人的商务演讲经验中总结出来的。

First,don't give a sales pitch,but do speak on your topic

首先，不要过于注重商品宣传，但要紧扣主题。

Speak about interesting stuff to the audience even make them laugh,

but give a geat speech

尽量说些有趣的东西甚至使你的听众发笑，这样你就得做个出色的演讲。

If you sell burglar alarms,speak about home safety;

如果你是买防盗铃的，你就谈谈家居安全问题。

if you sell copiers,speak about image and productivityGet it?

如果你是卖复印机的，你就多谈些图片和效率问题。知道吗？

Second,pick a great audience

第二，选择理想的听众。

There are groups and there are groupsPick the best ones with the highest profile,most likely to have the bigwigs

从多个听众群众中挑选出你最佳的听众——形象好，看起来都是大腕人物。

Third,give a handout

第三，派发讲义。

Even if just a few pages,

虽然仅是那么几张纸

a handout will help the audience follow alongand it precludes you from having to memorize the talk

但它可以帮助听众跟随你的演讲而且还可以使你避免反整个演讲内容背下来。

And it gives every member of the audience a way to contact you

此外，它还为你与你的听众提供了交流的方式。

WarningGive out the handout when you start to use it never before you begin

但要注意，你得在开始使用讲义时才派发它，千万不能在你演讲之前派发。

If you give out the handout before you start your talk,people will read one thing while you're speaking about another,

如果你在开始演讲前派发了讲义，听众就会在你讲一个内容时看了另外的内容，

and(worse)you lose andience control and the impact of your message

（更糟的是）你会失去对听众伯控制能力和影响。

Fourth,videotape it

第四，把演讲过程录下来。

After the talk you can play the video at homeand see how good you really are as opposed to how good you think you are

演讲结束后，你可以在家看录象带，这样你就能够把你的实际表现同你预期评估进行对比。

Fifth,ask for audience evaluations

第五，征求听众的评价。

Read about your impact,if any

你可以得知你的影响力。

Sixth,give value,get leads

第六，重视听众反馈，提高演讲实力。

At the end of your talk,offer something for free in exchange for their card

在演讲结束时，免费派发一些物品以换取听众对你的意见卡。

The cards you get are leads

这些卡就是对你的指导。

The last one is hang around after the meeting

最后一点是演讲结束后停留在现场。

That's when you find out what your impact was and who your best prospects are

这个时候，你可以发现是什么东西给予听众最大的冲击，谁又是你最佳的潜在听众。

Ok,I have talked about all my tacticds of business speech

好了，我已经介绍了所有演讲技巧。

Just try it,it will make your speech productive and rewarding

浓度一下吧，它会让你的演讲富有成效。

Thanks for your attention todaynext week I will introduce my seven sales promotion skills

谢谢你们参加，下星期，我将会介绍我七种促销技巧。

Thank you !

谢谢各位。

 

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