BEC考官教你商务英语写作 第四章商务报告写作:Unit 2 格式及语言要求(1)
商务报告的篇幅有长有短.长篇的报告(即正式报告)长达十几贞,有时甚至几百页,用以强调、分析错综复杂的问题;而篇幅短的报告只需要一两页纸.可以以信函的格式或备忘录的格式写出。
写作格式
商务报告由报头和正文两个部分组成。其中,报头一般采用备忘录的格式写出,即采用To.From,Date 和Report on 的格式完成。
正文则需要根据不同性质的报告分成不同的几个部分。比如,如果写日常报告,格式可以是:
Introduction
Findings
Conclusion(s)
Recommendation(s)
如果写研究成果报告,格式可以是:
Aim
Method
Results
Conclusions
总之,报告根据种类的不同,其格式也是千变万化.下面的报告是某家公司销售部想要举办一个为期一天的培训课程,因此该部门向总经理提出举办培训班的建议报告。这份商务报告采用了便函式报告的写作格式,请仔细阅读,认真领会。
示例
To: John Smith, Managing Director
From: Judy Zhang, Sales Manager
Date: 19 May 2004
Report on Recommendation for a One-day Training Session
Introduction
The aim of this report is to recommend a one-day training session called"Familiarity with your Post" for the sales representatives of the Sales Department.
Reasons
We have recruited several sales representatives recently. In spite of former sales experience, they are not familiar with their new working environment and may need quite a period to adapt to everything. Such a one-day training session seems to be necessary and urgent.
Contents and Benefits
They are many times relevant to the one-day training session for the sales representatives, which are designed to highlight work efficiency in the company.
Some brief information of the company should be given, such as the company's history, its organizational structure and financial structure. The current situation of the company should be emphasized too. These would probably develop their loyalty and affection to the company.
They must be informed of the company's main products, its annual sales volume, and the sales target of this year. Clear recognition of this can help them adjust their personal goals and it will be served as great motivation.
Then, the course can focus on our customers, High value should be put on the types and characteristics of the target customers. Their need are also expected to be transmitted to the sales representatives, which will help them to be more responsive and adaptive when selling products.
They should be given a brief introduction to the people whom they are working together with since co-ordination and teamwork can greatly contribute to the company.
Recommendations
We strongly recommend that training be arranged as soon as possible. And it could not be held on weekends, or it may occupy their spare time.
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