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网络中的英语广告术语

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  Ad Views 广告浏览网上广告被用户下载的的次数,一般以一段时间来衡量。

  Banner 网幅图象广告以GIF,JPG等格式建立的图象文件,定位在网页中,大多用来表现广告内容,同时还可使用Java等语言使其产生交互性,用Shockwave等插件工具增强表现力。

  Click Throughs 点进次数网上广告被用户打开、浏览的次数。

  Click-through Rate 点进率网上广告被点进的次数与被下载次数之比。(点进/广告浏览)

  Cost per Action 每行动成本广告主为规避广告费用风险,只有在广告产生销售后才按销售笔数付给广告站点较一般广告价格更高的费用。

  Cost per Thousand Impressions, 简称CPM 千印象费网上广告产生每1000个广告印象(显示)数的费用。

  Hit 点击从一个网页提取信息点的数量。网页上的每一个图标、链接点都产生HIT,所以一篇网页的一次被访问由于所含图标数量,浏览器设置的不同,可以产生多次 Hits.因此,用一段时间内有多少Hits来比较网站访问(点击)流量是不准确的。

  Impression印象与page view相同。指受用户要求的网页的每一次显示,就是一次印象。

  Log File 访客流量统计文件由服务器产生的,记录所有用户访问信息的文件。

  Unique Users 单独用户指在单位时间内访问某一站点的所有不同的用户的数量。一般由访问的客户机确认因此,通过一个服务器来的不同访问者都被认为是一个单独用户。

  User Sessions 访客量一个单独用户访问一个站点的全过程,即称为一个User session;在一定时间内所有的User session 的总和称为访客量。

  Visit 访问用户点击进入一个网站,然后进行的一系列点击。由于网络数据以'数据包'的方式传送而不是持续连接。当用户在超过系统规定的时间没有再次点击要求数据,下一次点击将被认为另一次访问。

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英语 广告
本文标题:网络中的英语广告术语 - 英语笑话_英文笑话_英语幽默小故事
本文地址:http://www.dioenglish.com/writing/humor/73936.html

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